Yves Saint Laurent Beauté · Luxury · Light installation
A monumental luminous heart
A brand symbol transformed into an urban-scale inflatable light object.
The project
A brand symbol transformed into an urban-scale inflatable light object.
The oversized heart combines a precise silhouette, red membrane and internal light to create an unmistakable presence for Yves Saint Laurent Beauté.
Key facts
Bespoke shape · Integrated light · Luxury event · Monumental scale
Design, material selection, pattern making, fabrication, testing and installation were coordinated by the JC Keller workshop according to the project scope.