Technical guide · JC Keller

Giant inflatable packaging for retail and events

How a bottle, jar, tube or product pack becomes a precise and memorable giant inflatable replica.

Start from the product

Photographs, drawings, artwork or a 3D file allow the workshop to reconstruct the proportions and recognisable details of the original pack.

Colours, typography, logos and fine graphic elements are adapted to the membrane and marking process while preserving a clear reading at full scale.

The replica may be floor-standing, suspended or integrated into a display. Access, sightlines, airflow and stability define the technical solution.

For touring or repeated activations, attachments, ventilation, protection and packing are designed as part of the product from the outset.

Chanel Chance: from bottle to inflatable replica shows the finished shape and the objects in the workshop. The replicas were made for an advertising campaign with scenography by Rafaela Lopez.